For Arcade1Up we traveled to Florida and Texas to shoot with NFL Legends Deion Sanders, Chris Carter, and Dan Marino to promote the launch of the new NFL Blitz Legends arcade game. We shot in both office spaces and the player's homes to capture real life gameplay.
For P&G Brand Each & Every, we traveled to Sicily, Italy to tell the provenance story of the organic dedorant brand's citrus ingredients. Using our drone and compact camera fleet, we produced content that was later used across social campaigns for the brand, as well as this long form storytelling video.
For Estée Lauder brands Clinique and Smashbox, we produced a shoot with Chef Marcela Valladolid of Casa Marcela for Mother's Day. Featuring both Clinique and Smashbox skin and beauty products, Marcela talks about her childhood, her mother, her skincare and beauty journey, and one of her favorite cocktails for Mother's Day. The video we shot was turned into both long form and short form social content.
We filmed lifestyle content in a Brooklyn, NY hotel for the launch of P&G Brand Each and Every's new Shampoo Bar. Our goal was to achieve organic, beautiful content that is cohesive with the simplicity and all natural roots of the product.
For P&G Brand Olay Labs, we traveled to Cincinnati to shoot the origin story of the brand. We worked with the Olay Labs team to capture content surrounding formula creation, product application, and customer experience. The video we shoot was later used in both long form and short form social content.
For Heineken, we shot content for the entire family of Heineken beer brands to provide the client with a library of social creative options.